# Privacy Policy Last Updated: 16 April 2026 Thank you for using our Services. This Privacy Policy is effective as of April 30, 2026. You are currently viewing the Privacy Policy for the country and language site that you visited. To view our Privacy Policy in other languages, go to our [Privacy Policy Directory](/content/privacy/legal-directory/index.html). In an effort to help all our users understand our approach to privacy, we have translated our Privacy Policy (located [here](/content/privacy/privacy-policy/index.html) in US English) into many languages. Please refer to the US English Privacy Policy if any translation conflict exists. To learn more about your data rights, see section “[Data Rights](/content/en-PK/privacy/privacy-policy#your-data-rights/index.html).” For further disclosures to users in South Korea, see section “[Additional Disclosures for Korea](/content/en-PK/privacy/privacy-policy#5-additional-disclosures-for-korea/index.html).” To learn more about how we provide our weather information to other companies that present that information to their users, see our [Weather Services Provider Privacy Explainer](https://theweathercompany.info/en-US/partners). The previous version of this Privacy Policy is available [here](/content/privacy/legal-directory/index.html). ### Welcome The Weather Company _®_ is here to help you plan each day, from knowing when to toss a sweater in your bag to when your plane might experience turbulence en route. We know that your Personal Data (defined in section “[Personal Data](/content/en-PK/privacy/privacy-policy#personal-data/index.html)”) is important to you. It’s important to us too! We believe in ethical and transparent use of Personal Data. We have designed this Privacy Policy focused on how you interact with our Services (defined in section “[We Are The Weather Company](/content/en-PK/privacy/privacy-policy#we-are-the-weather-company/index.html)”) and common questions you may have. Our Privacy Policy applies differently depending on how you use our Services and where you’re located. Check section “[Global Disclosures](/content/en-PK/privacy/privacy-policy#global-disclosures/index.html)” for region-specific information (for example, California, European Union/European Economic Area/United Kingdom, and South Korea), and if you're here for business rather than our consumer weather products, head to section “[Data Collection Outside Our Consumer Weather Products](/content/en-PK/privacy/privacy-policy#data-collection-outside-our-consumer-weather-products/index.html).” Our goal is to be clear and transparent. If you have any questions about this Privacy Policy, please ask us (see section “[Support & Feedback (How to Contact Us)](/content/en-PK/privacy/privacy-policy#support-feedback-how-to-contact-us/index.html).” ### We Are The Weather Company We are The Weather Company, LLC, including our subsidiaries and affiliates (“we,” “us,” and “our”) and the online services that bring weather information to you. These collective services (“Services”) include: - The Weather Channel® (weather.com website, mobile apps, in-vehicle app, app for Apple TV, and skill for Amazon Alexa); - Weather Underground® (wunderground.com website and mobile apps); - Storm Radar™ (mobile app); - SnowCast™ (mobile app); and - Any other websites and services that reference or link to this Privacy Policy. The Services do not include websites, apps, or other services that reference, link to, or are subject to another privacy policy. In particular, this Privacy Policy does **not** apply to The Weather Channel TV App, The Weather Channel Television Network, and any related websites or other online properties provided by Weather Group Television, LLC or any other Allen Media Group affiliated entities. This Privacy Policy outlines how we collect, use, process, and share Personal Data as a data controller. Please also read our [Terms of Use](/content/privacy/terms-of-use/index.html), which set out the terms governing the Services. ### Personal Data ### How You Interact With Our Consumer Weather Products The numbered sections below are intended to help you more easily understand how we process Personal Data when you interact with and connect with us about our consumer weather products. ### 1. On the Web ### 2. On Our Mobile Apps ### 3. Viewing and Engaging with Our News & Stories ### 4. Creating an Account and Using an Ad-Free Subscription ### 5. Keeping Up With Inclement Weather and More - Notices & Alerts ### 6. Interacting with the Services ### 7. Our Email Marketing and Newsletters ### 8. Connecting a PWS or Air Quality Sensor ### 9. Weather on the Road - In-Vehicle Infotainment App ### 10. Weather on Your Apple TV - App for Apple TV ### 11. Weather on Your Amazon Alexa Device - Skill for Amazon Alexa ### 12. Weather Tools in AI ### 13. Contests ### 14. Customer Support Communications ### Our Use of AI ### Data Collection Technologies and Consumer Choice ### Data Retention and Storage Location ### Your Data Rights ### Our Commitment to Not Track Minors ### Protecting Your Data ### Other Data Sharing ### Changes to This Privacy Policy ### Support & Feedback (How to Contact Us) ### Data Categories ### Data Collection Outside Our Consumer Weather Products ### Global Disclosures There may be some additional global disclosures that apply to our processing of Personal Data and your privacy rights. Where applicable and necessary, we have outlined those in the numbered sections below. ### 1. U.S. State Data Privacy Laws Notice ### 2. California Consumer Privacy Act (CCPA) Notice ### 3. General Data Protection Regulation (GDPR) Notice ### 4. Lei Geral de Proteção de Dados Pessoais (LGPD) Notice ### 5. Additional Disclosures for Korea