Data Vendors - The Weather Channel | weather.com

Data Vendor Privacy Practices and Opt Outs

This page includes vendors who process personal data of users of our consumer weather products and visitors to our TWC Shop.

Consumer Weather Products

We offer free, trusted weather data thanks to personalized ads on our consumer weather sites and apps. If you choose to upgrade, you enjoy an ad-free experience. You can check out our Privacy Policy for more details.

This page lists opt-out options provided by our vendors as well as links for you to find information about their privacy practices. We may use these vendors for all or some of our apps and websites, and may use different vendors in specific regions.

The vendor and industry opt-outs described below may be device- or browser-specific and may not be available for all devices. The scope of these opt-outs is determined by each vendor.

This page is updated periodically to reflect the most up-to-date information related to our vendors. It includes the current vendors operating on the latest versions of our apps but does not include vendors that operate on previous, older versions of our apps.

Please reference the following notes when reviewing our list of vendors below:

* These data vendors may control the collection of data on our websites or apps. Please refer to their privacy policies linked below for more details.

** The following regions do not apply to these identified vendors (see each vendor below), except for the vendor Sourcepoint, where they do apply:

Industry Group Opt Outs

Some industry organizations offer centralized tools where you can opt out of the use of your data by multiple vendors at once. For more information about Digital Advertising Alliance (DAA) opt-out tools to assist you in managing choices for participating companies that use cookies, visit the following sites:

The DAA also offers AppChoices, a separate tool for users to exercise control over the collection and use of data through mobile applications for personalized advertising and other related uses. To exercise choice for participating companies, you can install the DAA's AppChoices application on your mobile device. Visit here for more information.

Advertising Vendors

We work with advertising vendors that use data collection technologies to track usage behavior to deliver relevant content or ads on our or other websites or apps, and to analyze and report on content or ads that users see and interact with. Note: Companies that advertise with us have vendors who gather information about you when you see or engage with their ads on our websites and apps. This list doesn't include the vendors used by our advertisers themselves.

Technology Vendors

We work with certain technology vendors that use data collection technologies to support our apps and websites. These vendors assist us with our business operations, with the provision of the apps and websites, or in delivering you the features and functionality that you have requested.

TWC Shop

Please reference the following notes when reviewing our list of vendors below:

* These data vendors may control the collection of data on our websites or apps. Please refer to their privacy policies linked below for more details.